University of washington BRand anthem

PROJECT

Director
Writer
Creative Director

MY ROLES

FOR PASSION.
FOR POSSIBILITY.
BE BOUNDLESS.

For the new Brand Anthem for The University of Washington, we wanted to showcase real students and faculty engaged in what they actually do at the university. In addition to depicting the amazing experiences potential students could expect at UW, we also wanted to showcase the incredible beauty of the Pacific Northwest - a scenic wonder without equal.

Since the university only refreshes its main branding every 4-5 years, we made sure we had enough footage to cover various iterations of :60, :30 and :15 second versions, where scenes can be mixed and matched depending on marketing need.

And that voiceover? None other than the incredible multi-Emmy winner and UW alum, Jean Smart!

STORYBOARDS

Presented here are the detailed storyboards from the project. Due to various budget and time constraints, I utilized generative AI to create these visual aids. This method saved a considerable amount of time in this stage of the process, although I still feel slightly guilty for not drawing them myself.

BEHIND THE SCENES

Photos by Mark Stone and April Hong

  • Photo by Mark Stone

  • Photo by Mark Stone

  • Photo by Mark Stone

  • Photo by Mark Stone

  • Photo by April Hong

  • Photo by April Hong

  • Photo by Mark Stone

  • Photo by Mark Stone

  • Photo by April Hong

  • Photo by Mark Stone

  • Photo by Mark Stone

  • Photo by Mark Stone

  • Photo by Mark Stone

  • Photo by Mark Stone

  • Photo by Mark Stone

  • Photo by Mark Stone

COLLABORATORS

Director, Writer: David Bessenhoffer
Producers: Jennifer Johnston, Kelly Green, Jennessa West
Director of Photography: Jonathan Houser
Editors: Britt Neufer, David Bessenhoffer
Set Producer: Meghan Mowery
Production Manager: Jonathan Caso
2nd AD: Nick Hernandez
Camera Operators: Austin Yuen, Mari Cleven, Alyse Young
1st AC: Coburn Erskine
2nd AC: Donovon O'Neill
Data Manager: Britt Neufer
Gaffer: Michael Lepard
Key Grip: Jon LaFollette
Best Boy Electric: Aaron Jacobs
Best Boy Grip: Mike Astle
Sound Mixer: Tara Munoz
Color: Andy Seaver
Post Sound Mix: Vin Smith
Costume Stylist: Victoria Simons
Craft Services: Kizzy Lancaster
PAs: Leo Ramos and Kimmy Komrska

Production services provided by All Is Well

CONTACT