HOMEAWAY: MONSTERS

PROJECT

Creative Direction
Concepting
Co-Writing

MY ROLE

BOOK, PAY, GET AWAY

To reach a broad audience, we chose animated monsters to explain two options for homeowners renting out their homes for vacations: 24 Hour Review and Instant Booking. Essentially an explainer video, this approach focused on delighting the audience rather than boring them with dull information, It also gave our animator, Eden Soto, a wonderful opportunity to fully animate 3D characters in Cinema 4D.

A COUPLE OF CHARACTERS

Stanley and Carl are the two loveable fuzzy main characters in this piece. We even explored creating vinyl figures of them, but unfortunately the process would have been too cost-prohibitive.
At lease we have these posters…

COLLABORATORS

Executive Creative Director: David Kujda
Director: David Bessenhoffer
Animator: Eden Soto
Writers: Aaron Burgess, David Bessenhoffer
Audio Design: Eric Olson

CONTACT